What is the Exchanged Life Global Initiative Project?
The ministry of IOM has adopted the
proposal of the Exchanged Life Global Initiative, which has provided the
ministry with a proactive pro-vision, in order to revitalize the worldview of
uniting Exchanged Life workers throughout the entire world. In addition to our
existing strong partnerships - we welcome the partnerships other ministries
that focus on the message of the Exchanged Life to join our efforts!
Our efforts strongly hinge on the
International Fellowship of Exchanged Life: an e-community that will provide
Exchanged Life workers throughout the world with a single online community that
will provide: promotions of member web sites, social networks throughout, a
separate members’ Exchanged Life bookstore, chat room for members, class
registration from member to member and much much more.
IOM America is in the process of
outsourcing plans to design, develop, and host IOM America’s two websites
(IOM’s general site & International Fellowship of Exchanged Life
(IFEL). In fact, "story board" meetings are being conducted in
several states with Exchanged Life ministries that are backing the vision. This will be a concept to completion
production.
The existing IOM web site was
originally designed and produced with the basic model and classic web site look
but until our project is complete, our website is routed to Dr. Phinney’s blog
spot, which is where you are reading this. We have been told that we are
pushing the edges of Blog-spot and this site is not structurally sound enough
to bear the weight of our Global Initiative.
So - we have a need to work quickly.
Here is a few details to our vision:
Purpose of New Websites
IOM currently has a web/blog presence
that spans over 80 countries, translated in 50 languages and our e-service has
close to 14,000 readers on a weekly basis - this does not count the 2,000+
views this Blog-site engages. With this
level of exposure, the IOM site welcomes a new appearance, structure, and
content presentation. An opportunity exists to redesign the site, to better
reflect the updated and revised mission of IOM, and incorporate the latest web
technology. Upon completion of the site’s development, IOM will assume full
responsibility for web site content, maintenance, and administration – unless
the contract states otherwise. All content, coding, and graphics will become
the sole property of IOM America.
Description
Our team will create two flexible,
informative web sites that are easy to maintain. We must develop two
distinctive friendly sites that can deliver large amounts of constantly
changing information to our targeted and key audiences. In addition to
designing user-friendly sites with an intuitive interface, we must also develop
a web-based, database-driven administration tool that allows key management
personnel to easily update content, without directly accessing source code.
IOM will maintain ultimate editorial
control of content, without burdening the hosting or maintenance company with
such details or significantly delaying the publishing of new information on the
sites. It is our objective to train our volunteers and staff with the basic
administration to the site. The design
and hosting company will efficiently manage web publishing processes,
preferably by using a system with a browser-based user interface – if possible.
Administration of web content will be based on the roles to control access and
work flow (e.g. author, reviewer/editor, and publisher). Click here if you can help us accomplish
this.
To be effective, our web sites must
be:
1.
Easy and intuitive
2.
Visually pleasing
3.
Informative
4.
Safe and secure
5.
Quick to load and operate
Objective
Our primary internet objective is to
continue to build brand identity, awareness, and interest in the organization
and the services it provides, while remaining on the cutting edge of web site
technology.
These two web sites are to provide a
schematic overview of a possible systematic process that will assist in
advancing the vision and mission of IOM, particularly that of the Exchanged
Life Global Initiative.
Pragmatic Objective for Web Sites
Reaching the Church (The Body/Bride of Christ) with a vision for
co-crucifixion and the power of the cross, followed by the available materials
and methods of implementations.
Mapping out national and international strategies by regions, countries,
and sites/zones or states.
Developing an operational model to simplify the complexity of materials in a progressive fashion.
Our Suggested Solutions
· To assist the local church in
equipping their people in Exchanged Life Discipleship.
· Link/network pastors, counselors, and
ministry leaders who practice the Exchanged Life.
Our Online Vision
· Maximize web-based technologies
(social media, bookstores, etc.)
· Build member loyalty and enhance
customer relationships
· Improve program delivery and service
· Outsource & partnership with
an Exchanged Life online school
· Revise existing general ministry web
site
· Provide focused web-based solutions
· Leverage internet traffic for
potential donor base
· Increase and broaden X-Changed Life
market share
Specific Strategies
Increase awareness of IOM
mission and promote involvement through online programs, which will enhance
activity in individual field productivity.
- Retain current members and program participants and gain new ones.
- Strengthen relationships with the Church at large, community partners, donors, members, program participants, staff, and volunteers.
- Attract qualified and diverse volunteers and potential staff members.
- improve nonprofit business efficiencies
- Web Development – Summary Initiatives
- Present comprehensive information and resources in an easy-to-use format
- Increase site promotion activities
- Integrate brand messaging – provided by IOM Corporate
- Deliver a consistent image and branding throughout
- Deliver a scalable, maintainable foundation
In short, we must tell our story
through the use of compelling visuals, intuitive navigation, and concise
messaging.
